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Role: Art Director
Client: Miller Lite
Agency: DDB Chicago

Miller Lite launched a limited edition can to celebrate going offline on social media and spending time with your friends in real life. You and your group could get them, but with a catch - you had to stay off your phones. Working with Facebook Messenger’s game platform and the geniuses at MediaMonks, we created a program that paired phones together in a countdown. Everyone got an Offline Can at the end - as long as they stayed off their phones. 

Copywriter: Katie Samuelsen