Role: Associate Creative Director
Client:
Natural Light
Agency:
The Martin Agency

The only thing people who love Natural Light might love as much as Natural Light is their lawns. We got to thinking and thought it wasn’t fair that you can have Natural Light, but your lawn can’t–so this is our humble attempt at a remedy. Natural Light Lawn Brew is a fertilizer made with grains left over from brewing beer. Also, this is a commercial primarily for your lawn and secondarily for you, so if you’re watching please make sure your lawn can see. Cheers, lawns.

Copywriter:
Katie Samuelsen
CD: Dustin Dodd & Graham Unterberger 
Director: Ross Gerhold

Lest anyone forget that Lawn Brew is, in fact, Natural Light(just for your lawn), we did a full photo shoot featuring 6-packs, pour shots, coolers and more. Lawn Brew even comes with a yard sign so your lawn can show off to all the other lawns in the neighborhood.