Role: Art Director
Client: Miller Lite
Agency: DDB Chicago
Sunday night is back, but not for you. To launch Miller Lite’s latest cannovation, we turned to the darkest corner of the world wide web: streaming websites. Here, shameless internet pirates illegally stream football games and deprive a terrifyingly powerful sports league of the revenue it demands. The solution is simple: a beer can that’s actually an antenna, so you can enjoy the game with none of the risks associated with illegal streaming, including but not limited to federal prison.